Employee training is an area where many businesses drop the ball. This is an especially common problem among small and medium-sized companies. You hear the same excuses again and again…
“Too busy” – “Can’t afford it” – “Don’t need it”
There are grains of truth to each of these statements. Training employees does cost time and money. And if you do it poorly, it may not get the results you are looking for. But NOT training employees usually comes at a far greater cost.
Successful business leaders recognize that a skilled workforce is essential for business growth.
“The inventory, the value of your company, walks out the door every evening.” Bill Gates
Your business may be able to survive with an untrained, or under-trained workforce. In fact, many businesses do. But they do not thrive. The consequences of not investing in your workforce can be crippling…
You end up spending more time and effort (and therefore money) when employees lack the training to do things right. Every mistake costs money. In the best-case scenario, things end up having to be re-done. In the worst-case scenario, no one corrects the mistakes. Employees keep doing things wrong and your brand pays the price.
Low customer satisfaction
We live in a competitive world. If your clients or customers are underwhelmed by your products or services, they will move on. And, with the addition of social media, unhappy buyers find it easy to make their complaints public. When you disappoint or offend one person, you are potentially turning off everyone they share their story with.
You need to make sure every employee is producing and promoting high-quality products, and providing quality service. That means making sure you provide training in areas like positive communication, respect and inclusion, customer service, and support.
High employee turnover / high absenteeism
No one likes under-achieving, or feeling inadequate. Employees who feel unsure of their abilities, or who spend their days coping with incapable co-workers are likely to become unhappy.
In an unhappy workplace, morale is low. Studies show, again and again, that an unhappy workplace has higher rates of absenteeism and higher staff turnover. Unhappiness is contagious and expensive!
Lack of innovation
Well-trained employees have the core competencies and motivation to seek continual improvement. Through ongoing training, they acquire new skills that can improve productivity, find innovative solutions to challenges, and create a positive, pro-active workplace environment. In a workplace where training is valued and readily available, the workplace culture becomes invigorated with positive energy.
Training is an investment in your greatest resource – your employees. Over the long-term, companies that recognize the value of employee training thrive against their competitors. It worked for Bill Gates and it can work for you!
Article written by Kim Scaravelli, CEO, Trust Communications Inc.
We are Instructional Design and Digital Content Specialists. We have created 200+ customized online and blended learning programs for companies and non-profit organizations across Canada. Employee training programs do not need to be cost- or time- prohibitive. If you would like to talk about ways to overcome your training challenges, email us.